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[personal profile] interstice
I saw this advertisement the other day: http://animalnewyork.com/news/2008/05/dear-keyel-one-maker-take-your.php

They missed a chance to make Douglas Hofstedter happy: "Dear Ketel One Drinker / One Thousand Eight Words".

Or maybe better: "Dear Ketel One Drinker / One Thousand Seven Eight Nine Eleven Words".

Date: 2008-06-03 04:03 am (UTC)
From: [identity profile] suicide-sam-e.livejournal.com
I do not understand the "one thousand words" as reference to the ad. Does it refer to the whole of the campaign that far, up to the "one thousand words" poster?

Oh wait. Okay, just got it.

A better ad would have focused on a verbal depiction, and featured an un-lettered wodka pic nearby.

An autogram would certainly have been more accurate, truth.

Date: 2008-06-03 09:47 pm (UTC)
From: [identity profile] random-walker.livejournal.com
Apparently, they previously had on their site "One sip is worth more than a thousand words."

Further, this ad comes shortly after moving to a new distributor (diageo) who is mainstreaming Ketel One, and is the first ad which has more than just the words. Thus, the ad has an 'injoke' interpretation that they are in fact giving up on the previous image (or lack thereof).

I would probably be OK at advertising/marketing if I were willing to burn the remains of my soul down to lump charcoal. Is there a word for making charcoal? I think Sorcerian uses it in one of its careers: "charcoal ______er".

Date: 2008-06-03 10:40 pm (UTC)
From: [identity profile] suicide-sam-e.livejournal.com
According to Sorcerian 1.4 the occupation is "charcoal burner". Being a burner sounds like a cool job.

According to that wholly remarkable website, Wikipedia (which has fast supplanted traditional encyclopedias as the repository of all facts and lore despite the fact that it contains much which is apocryphal or inaccurate), the auld term is "collier" or "wood collier". And Wiki goes further to state "[colliers] often worked in isolated groups in the woods and had a rather bad social reputation."

Date: 2008-06-03 11:11 pm (UTC)
From: [identity profile] random-walker.livejournal.com
I keep trying to get in the habit of using wikipedia as the first-try, go-to source for information but I can't do it. (It's no good!) This is one of the big indicators to me that I'm "getting old" - the others involving music and the Relationship I have been able to shrug off... Of course this may have to do with my just having read Vernor Vinge's Rainbows End.

"collier" sounds kinda weak - I first thought it was "sinterer" or "brazer" but those were as wrong as they were cool-sounding (although sintering is pretty cool itself).

There's this plugin which I thought would help me "switch over" to wikipedia, but it just annoyed me instead (also I use Opera). Still a neat idea if you're using firefox: https://addons.mozilla.org/en-US/firefox/addon/2517

Glad to hear someone else make that connection about wikipedia - it is so very true. I hope that they get their own publishing planet soon.

I'll be damned - that sonuvabitch Henry Ford invented the charcoal briquette!

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